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Google Business Profile

Stand out on Google with a free Business Profile

Take control of how your free Business Profile appears on Google Search and Maps. Personalise your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.

Create your profile
Person searching for a cafe near them on Google.

Easily connect with customers

Be found when people are searching on Google Maps and Search for businesses just like yours.

Nearby restaurantsHotelsThings to do
Person searching for a cafe near them.

Show what you offer, from products to services

Let customers make orders and reservations, see what you sell and what is in stock, or book services you offer directly from your profile.

Snapshot of reviews on Google Maps with the business owner responding.

Build trust with reviews

Turn five-star feedback into credibility. Connect with your community, respond to reviews, and highlight what customers love.

Snapshot of the updates tab on a yoga business profile.

Keep your customers updated

Share up-to-date info such as hours, contact details, posts, offers, events, and updates to keep customers in the loop.

shopping_cartRetailhome_repair_serviceServicesrestaurantRestaurants

Turn online searches into sales

Explore retail features

Turn online searches into new clients

See all service features

Attract more diners and accept food orders

View restaurant features

Gain insights into how customers find your business

Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.

Graphs and charts showing insights around performance, views, and search terms.

Get a free Business Profile in 3 simple steps

Build a standout profile on Google Search and Maps in minutes.

Create your profile

Create

Share your business details to get started on Google or claim an existing profile on Search and Maps.

Personalise

Add your hours, photos, and other essential information to get discovered by customers near you.

Grow

Share offers and updates, respond to reviews, and connect with customers across Google.

Frequently asked questions

Is a Business Profile on Google free?

Yes, creating a Business Profile and listing your business on Google is free. Create your profile at no cost, and manage your business from Google Search and Maps to start reaching more customers.